Momentum Magazine’s current issue has a “subculture” article entitled article: elusive-e-bikers. If you can get past the slightly dodgy headline, the fact that it’s there tells you something. More than the very brief stories of individual riders, it tells you that a fashion-forward urban bicycling magazine aimed at the young and hip thinks that electric cycling — and electric cyclists — are interesting.
I think that’s culturally significant in and of itself. And I’d think so even if they hadn’t asked me to write the article.
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